HOSPITALITY BEYOND EXCELLENCE

300%

Increase in Direct Conversion Rate

Obstacles

Based on the Ireland’s southern coast, situated at the head of Waterford harbour,
Waterford Marina Hotel faced difficulties in re-launching their website and solving customer service queries.

Approach

Grow direct bookings by listing on Google Ads via BookingWhizz’s Google Hotel Ads partnership.
Develop an optimized hotel website with captivating features and a real-time booking engine, as the previous website was unable to increase conversions.
Enhance the overall user experience (UI/UX) by personalizing the guest journey.

RESULTS

  • 300% Increase in Direct Bookings.
  • 40% Increase in Conversion Rate.
  • 55% ROAS Growth.

Everything looks fresh and new, reviving the interests of our returning guests and creating an engaging page to land on for our new customers. We have also registered increased revenue.

Linda Bennett

Revenue Manager, Waterford Marina Hotel

What positive results you found by signing up with BookingWhizz?

Communication was key, being able to work together and get the best value for the hotel and a new refreshing website.

What is the specific feature or best thing that you like most about BookingWhizz?

Willing to try things, willing to help and ready to give what is necessary to make it right.

Can you state 3 other benefits of working in collaboration with our company?

Immediate results on our booking engine, communication is quick, friendly and pleasant attitude towards us.

How did you find BookingWhizz’s website development, support, digital marketing (Ezines, Campaigns, Newsletters etc.)

Very good, they worked very hard on making sure we get what we wanted to achieve, nothing seemed to be a problem for them.

What do you think about our seasonal themes or other promotional works on the website?

We love the snow feature on the website, its very catchy and creative; working on these ideas together was new for us too.

Were our training sessions on the website and extranet helpful?

Yes, very much.

How is our website’s admin panel?

Good and easy to navigate.

What was the biggest advantage of having an up-to-date & official hotel website?

Everything looks fresh and new, reviving the interests of our returning guests and creating an engaging page to land on for our new customers. We have also registered increased revenue.

Lastly, if someone calls you to ask about us, would you recommend our direct booking and marketing services to them? If so, why?

Yes. We feel Bookingwhizz are easy to deal with and have our company’s interests at heart. Plus, they don’t stop until the job is complete.

Can you dig up a word or a short phrase that best describes your relationship with us? Why that particular word/phrase?

Hardworking yet easy. Because it’s a new website the workload is heavy trying to get everything that’s needed onto the website to sell the hotel and without adding too much clutter, but it has been a good experience on both sides working together.