Increase in Direct Conversion Rate
Use new technologies and online platforms to reach new customers cost-effectively.
Use Google Hotel Ads.
Commissioned pricing Run campaigns on Google.com and Google Maps on desktops and smartphones.
Google Hotel Ads has allowed us to connect to potential guests by putting us in the right place at the right time. It has also empowered us to be booked directly rather than relying on other channels and ultimately reducing the distribution costs.
Hotel Manager, Comfort Inn Edgware
The sensory overload of new and old digital channels like social media and smartphone is becoming overwhelming with the passing of time. These channels hold an extreme importance in the eye of a modern traveller. They hold the power to tilt decisions, making it more challenging for hotels to keep pace with the rapid changing consumer behaviours and the galloping tourism industry.
The challenge for Comfort Inn is to meet the expectations of their customers and fulfil their needs and wants.
Google Hotel ads are making a large impact by the way it is supporting Comfort Inn in its direct business. It helps in establishing and maintaining a direct, healthy relationship with our guests.
Comfort Inn Edgware Road has incorporated Google Hotel Ads’ feature via BookingWhizz to reach new potential customers worldwide. They captured high-quality traffic while increasing the direct bookings on their hotel website. Google Hotel Ads appear wherever people are found shopping for hotels. They are available on desktop, tablet, and smartphone devices. While searching for a hotel, they can easily customize travel dates, examine hotel reviews, photos and compare all the existing rates. Once a customer settles on a hotel, they proceed directly towards that respective hotel website in order to complete their booking. Live in more than 100 countries, Hotel Ads are displayed on Google Search, Google Maps and Google+ Local. The ads match the search criteria of travellers, showing the room inventory they request and showing the prices in their national currencies.
Comfort Inn has witnessed that its investments in Google Hotel Ads deliver a substantial amount of positive results. Hotel ads were especially proven as powerful tools to reach new and potential customers. Recent stats as of March 2019, Hotel ads were able to directly impact the company’s business figures. An impact on efficiency is also visibly strong with an astounding 1,041.5% return on ad spend!
Hotel Ads help us stay relevant to customers and to get the message to the right user at the right time, so we get the most qualified lead, the Head of Marketing at Comfort Inn Edgware observes “We’re able to address shifts in customer behaviour by partnering with Google to move us forward.”