5 Things You Didn’t Know a Hotel Booking System Can Do
These days, having a good Hotel Booking System is essential for any brand that is going to progress. The intense levels of competition now seen in the hospitality industry mean that you need to find any way you can to get ahead.
A professional booking engine can do this for you. In fact, it can even give you a range of benefits that you might not have thought about before now. So, what are the best things this kind of system can do that you maybe didn’t know about?Device-Based Pricing
You would probably expect your Hotel Booking System to work perfectly on most mobile devices, wouldn’t you? After all, some figures suggest that as many as 80% of guests make their booking on mobile devices.
But did you know that you can also set your pricing to show certain offers on different types of mobile device? This is a great marketing tool that allows you to present a variety of offers to different types of visitor.
Location-Based Marketing
Do you have offers that you think would be of particular interest to people in certain locations? Maybe you want to tie in some special deals with a particular local holiday or the school holidays.
Being able to personalise offers for a specific country or region can be a fine way of targeting your efforts at a market that is of special interest to you.
Flash Sales
Are you keen to boost your sales by putting out some special offers? This can seem like a lot of hard work, but it is made a lot easier when you have a hotel CRM that is designed to make everything slick and easy for you.
You can set up your flash sales rapidly, giving you a simple way to try and sell more rooms quickly and efficiently. This is a fantastic way to sell those empty rooms at the last minute, with a price that suits you and the guests.
Manage the Guest Life Cycle
One of the big problems for hotel revenue managers is in how to understand and use all of the information that they have gathered. You will have plenty of data available but if you aren’t sure how to use it then it won’t be of much use to you.
This is another area in which a solid CRM for hotels gives you a huge advantage. You can collect client data from a range of sources (app, website, social media etc) and then put it to good use by understanding how it all fits together.
Automated Campaigns to Attract More Bookings
Wouldn’t it be great if you could benefit from automated campaigns at every stage of the client’s contact with you? The good news is that this is something that you can get from a high-quality CRM.
From pre-arrival campaigns with weather and travel information to on-property campaigns such as a welcome survey through to post-stay campaigns and surveys, things are going to get a lot easier. These campaigns are designed to be interesting and useful for the guest, as well as feeding you plenty of relevant information.
The BookingWhizz CRM gives you the functions and the help that you need to keep your brand moving in the right direction. Give our Hotel Booking System a try and see how it quickly starts to make it easier for you to attract and retain clients.